Small startup companies and big international organisations all use their website to establish an online presence. Your website proves critical in each of your digital marketing strategies, especially if you use it primarily as the gateway to bring in more sales. But even if you use your website to share valuable information or filter quality leads, it’s essential that you make the necessary optimisations to resonate with your target customers. Here’s where your website design Auckland plays a vital role.
- Design and credibility
Would you buy from an online store just because they offer what you’re looking for at a cheap website design Auckland? Probably not. The same applies to your target customers. In an age where virtually anyone can set up an online shop, it’s important to gain credibility and stand out from the competition. How your website looks like has a massive impact on how prospective customers view your business.
Plenty of studies show that online users rate website design as one of the most critical trust factors. A well-designed website is the single most important thing that enhances your company’s credibility in the eyes of your target customers. This credibility then compels them to consider your business, check out your product range, and make a purchase.
- Trust vs distrust
Surveys also reveal that online users consider design factors when building trust or distrust. Whether you’re selling goods on your website or simply sharing information, you’d want to appear as an authoritative source. The website design Auckland elements that often cause distrust among online users include poor navigation, pop up advertisements, complex layouts, too much text, small print, and an overly corporate look.
- Layout optimisation
It’s clear that web design has an impact on your customer’s perspective about your business. It dictates their level of trust in your brand and their willingness to buy your products or services. Therefore, it makes sense to pay attention to your layout and design elements to make your website more appealing and credible.
You may have difficulties identifying what elements of your design must be changed or improved to drive more sales. Things like above the fold content, call to action buttons, and color schemes can influence your bottom line. It’s recommended to hire a reputable website design Auckland company like Geek Free Web Design to ensure that you implement the appropriate optimisation strategies. They have web design experts who are willing to understand your unique business objectives and guarantee that your website delivers the right message.
- Keep things simple
A website with all the bells and whistles may still fall short of expectations if it’s difficult to use. Keep in mind that usability must be at the core of every web design strategy. In a survey by Hubspot, 76% of participants rated ease of use as the best quality any website could have.
Some split testing may be required to determine the perfect combination of design elements and layout that deliver the most sales. This takes time, proper planning, and careful analysis, so it’s best to work with web design professionals to help your business generate more customers.